Tell Stories About Benefits to Get Yourself Heard
Thursday, April 23rd, 2009Tell Stories About Benefits to Get Yourself Heard
A Feldenkrais practitioner came to me about a year ago needing more effective marketing materials for her practice. I was excited to help because Feldenkrais had given me almost total pain relief from severe and chronic back pain many years ago. To me, Feldenkrais is a Godsend. But you have probably never heard of it.
When I started gathering information and material for Feldenkrais, I searched Мясорубки the web to see how other Feldenkrais practitioners marketed themselves. I was astounded by the lack of marketing know how. Almost every site out there starts out by explaining what Feldenkrais is or who Dr. Feldenkrais was. It’s all stuff like, “It’s a movement re-education system, blah blah blah.” Almost no one talked about benefits like pain relief.
When I talked to the practitioner about telling prospective clients about pain relief, better balance, and better coordination, she hesitated. Not everyone Тепловые завесы got pain plattsburgh real estate listings relief. Having experienced such dramatic pain relief myself, I absolutely wanted her to market with this. I also know potential clients want to know you can help them.
Since then I’ve worked with other “Alternative” practitioners and workshop leaders. Universally, I find that they don’t use Прочая аудиотехника benefits to market. They all want to talk about the process.
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